Brand and Packaging Design for Waricha Craft Beer

Telmo Cuenca Brand & Packaging Studio - Waricha Craft Beer Brand

Brand design and packaging for Waricha® craft beer, German-style wheat beer produced in Loja, Ecuador.

Waricha (guaricha), is a colloquial nickname derived from Quechua that is popularly used to refer to "beloved women" outside of marriage. In the same way, beer becomes our faithful partner and complement when it comes to enjoying a good time. Without gender distinction.

Under this concept was developed a design based on the duality and rivalry of a wife and lover, angel and demon, legal and furtive, of malt and hops to create beer.

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Design Agency Name: Telmo Cuenca - Brand & Packaging Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand and Packaging Design for Waricha Craft Beer
Brand / Project Name: Waricha Craft Beer Brand
Project Type: Consumer Brand Redesign, Consumer Brand Refinement
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Ecuador
Market Country: Ecuador
Market Region: South America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Box, Cup
Consumer Substrate / Material: Glass, Pulp Carton