Packaging Design for Wallis Tequila

Merril Cledera - Wallis Tequila2.jpg

Merril Cledera - Wallis Tequila

Consumers are increasingly wary of trite cliches regarding masculinity and femininity in the context of their beverage selections. The aim with designing the bottle for Wallis Tequila was to develop a look that reflects the flavor within: bold yet refined, strong yet delicate; it's not ostentatious but it demands your attention.

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Design Agency Name: Merril Cledera
Organisation/Project Type: Freelance, Published Self Promotional Design
Article Title: Packaging Design for Wallis Tequila
Brand / Project Name: Wallis Tequila
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Identity
Location: United States America
Market Country: United States America
Market Region: Global
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass