Robin Fruit - Health Snack

Thiago Dias - Robin Fruit

A conceptual project of branding and packaging for a brand of dried fruits.

The product name was inspired by the English mythical hero Robin Hood and the idea behind the design was to bring a bit of the story of this character to the universe of dried fruits. The result was a design with a fun and strong approach, a positioning very used in the Snack segment.

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Design Agency Name: Thiago Dias
Organisation/Project Type: Freelance, Non Published Concept Design
Article Title: Robin Fruit - Health Snack
Brand / Project Name: Robin Fruit
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging
Design, Consumer Retail Brand Design
Location: Brazil
Market Country: Australia
Market Region: Oceania
Project Category: Bakery, Snacks
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic