Sake Bottle Design for the Western Market

Mockups Design

Suckerpunch - Torimodosu Sake

Torimodosu – When life knocks you down, dust yourself off and get back up again. A concept project to introduce Sake into the mainstream Western drinking culture. Red symbolizes energy, power, passion, and determination which are all symbolic of the Japanese culture. It was important to bring as much of this Japanese culture into the design as possible from the small ornate spot UV patterns in the metallic red strip to the iconic illustrated dragon representing success, power, and prosperity to the traditional dragon pattern on the neck. The design layout also needed to reflect the clean simplicity of Japanese design.

Mockups Design
Suckerpunch - Torimodosu Sake2.jpg

Design Agency Name: Suckerpunch
Organisation/Project Type: Freelance, Non Published Concept Design
Article Title: Sake Bottle Design for the Western Market
Brand / Project Name: Torimodosu Sake
External Design Credits: Designer: Giles Lord, Illustration: Rawpixel
Project Type: Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Retail Brand Design
Location: South Africa
Market Country: South Africa
Market Region: Multiple Regions
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass