Branding for Beauty Salon With a Spark of Coffee
Puro Diseño - Espresso Salon
A beauty salon located in the city of Mérida, Yucatán where you will enjoy getting your hair done or an express manicure while drinking a cup of coffee made at the moment.
The concept is the result of the fusion of two ideas that relate to the name Espresso, a type of coffee and a beauty salon that offers express services. Simply turn the icon side to side, to observe a cup of coffee and also a hair dryer.
Hair references stand out throughout the branding, mainly in the curved letters "s" used in the logo and the stylized typography chosen for the phrases that appear in different applications.
Design Agency Name: Puro Diseño
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding for Beauty Salon With a Spark of Coffee
Brand / Project Name: Espresso Salon
Production Credits : Segundo Piso Arquitectura (Interior Design)
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice, Corporate Brand World
Design Deliverables: Corporate Branding, Corporate Brand Experience, Corporate Brand Advertising
Service Brand Deliverables: Architecture, Building Interior, Clothing/Uniforms, Digital Publication, Digital Video / TV, Packaging Logistics, Photography, Print Ad Campaign, Print Stationery, Signage Exterior, Signage Interior, Social Media Campaign
Market Country: Mexico
Market Region: North America
Industry Category: Entertainment, Health Care, Retail