Cerveza Charro - Mexican Premium Beer

Charro Brewing Company - Cerveza Charro3.jpg

Charro Brewing Company - Cerveza Charro

Cerveza Charro is a young and independent Mexican premium beer, created for the consumers looking for high quality ingredients in an outstanding packaging.

Our label is inspired by the Mexican classic engraving school. We did a research of money paper from early 1900s. Our objective was to communicate a high end product that recalls to Mexico with the elegance and respect for our history.

The idea was to include characters in the same way paper money has been doing it. Our key elements are earth, water, air, and fire. Without those four elements its impossible to travel. For us, traveling is important, since we want to share our product with the world.

Charro Brewing Company - Cerveza Charro2.jpg
Charro Brewing Company - Cerveza Charro1.jpg

Design Agency Name: Charro Brewing Company
Organisation/Project Type: In-house, Published Commercial Design
Article Title: Cerveza Charro - Mexican Premium Beer
Brand / Project Name: Cerveza Charro
External Design Credits: Photographer www.alejandrocatala.com.mx
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity
Location: Mexico
Market Country: Mexico
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass, Metal