Hillside Coffee and Donut Co. Rebrand

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Eme Design Studio - Hillside Coffee and Donut Co.

From the beginning, Hillside Coffee and Donut Co. has been a very well established brand and easy to recognize. As it expanded, we felt it was the perfect time to refresh the brand by adding colors and new visual elements. The creative inspiration comes from the area were Hillside was born. 
It was very natural to create a world of hip southwest elements and fresh colors that reflect the personality of the customers who enjoy having a cup of coffee at this trendy local coffee shop. 
The final result, a very fun and exciting brand that feels more alive than ever before.

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Design Agency Name: Eme Design Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Hillside Coffee and Donut Co. Rebrand
Brand / Project Name: Hillside Coffee and Donut Co. Rebrand
External Design Credits: Francisco Arrieta, Analaura Fuentes, Joel Martínez, Iris Morales
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Beverages
Consumer Packaging Format: Box, Can, Cup
Consumer Substrate / Material: Plastic, Pulp Board, Pulp Paper