Project of Branding, Naming, Packaging and Point of Sale Design for Nipó
Huaman Studio - Nipō Sushi Bar
Project of branding, naming, packaging and point of sale design for Nipó.
After years dedicated to the fishing business, the client hired us to design the image of their new business model, a sushi take away within a traditional market.
Taking into account our client's know-how, based on the fresh product and the market environment, we carried out a communication strategy that maintained the visual codes of a fish market. Defining a tone of close and friendly communication that would allow us to connect with the public of a small city like Tarragona.
Design Agency Name: Huaman Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Project of Branding, Naming, Packaging and Point of Sale Design for Nipó
Brand / Project Name: Nipō Sushi Bar
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design, Consumer Brand Advertising
Market Country: Spain
Market Region: Europe
Project Category: Fresh Food
Consumer Packaging Format: Bag, Box, Pot, Sachet, Wrap
Consumer Substrate / Material: Pulp Carton, Pulp Paper