Gourmet dumplings from “Grand-Farsch”
Pavlov's Design - Dumplings “Grand-Farsch”
“Gourmet Dumplings” – this is the brand positioning, formulated by the team of Pavlov’s Design agency. And the name is corresponding – “Grand-Farsch”. Yes, it's a bit pretentious! Signature dumplings are a product of restaurant level.
The idea of a restaurant signature dish formed the basis of the brand and the packaging that is unique for this market.
It turned out to be a noticeable and memorable packaging that sells the product on the shelf and stands it out among competitors.
The design is bright and noticeable: intense purple and crimson colors on a black background, craft inserts, the original signature illustration of a culinary guru.
For this product, we painted, wrote, photographed, so the uniqueness is in everything!
Design Agency Name: Pavlov's Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Gourmet dumplings from “Grand-Farsch”
Brand / Project Name: Dumplings “Grand-Farsch”
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Russia
Market Region: Europe
Project Category: Frozen Food
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic