Naming and Packaging Design for Fork It from Perú
Salsa - Fork It
We were asked to create a brand that was different from every bakery brand today. We saw that a lot of these bakery brands were gourmet and cliché, so we did the opposite. We said f*ck it! And that's where the name came from: FORK IT!
F*ck it, just eat your desserts and enjoy them without feeling so guilty.
We did the naming, the brand tone and the packaging for this peruvian bakery.
Design Agency Name: Salsa
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Naming and Packaging Design for Fork It from Perú
Brand / Project Name: Fork It Brand Project
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Market Country: Peru
Market Region: South America
Project Category: Bakery
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton