Fiorenero Brand Identity
Simona Merlini - Fiorenero
Fiorenero is a new Beer Label Made in Italy from the passion and the experience of Dario Sparanero and Daniele Fiori.
Their surnames mixed-up make the name of the brand, but Fiorenero means also "Black Flower" and this is the image I visualized to design the logo. The Flower is a Hop flower. The geometry and the black color make it elegant, pure.
Design Agency Name: Simona Merlini
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: Fiorenero Brand Identity
Brand / Project Name: Fiorenero
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
Market Country: Italy
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass