Branding for Miamai Design

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Salt and Sugar Creative Studio - Miamai Design

Mia Mai Design is a new brand which produces handcrafted sneakers for woman. It is located in Istanbul. Each sneaker has a unique design story comes up with its detailed and creative production process. We started from scratch and designed a logo inspired by constructivist fonts that has a strong, sharp yet simple attitude. Our aim was to create a balance between sportive and elegant. With the basic shapes and calm colours, overall identity is based on simplicity to make the sneakers stand out more. It was a fun project to work on. We hope you enjoy it as well!

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Salt and Sugar Creative Studio - Miamai Design9.jpg
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Design Agency Name: Salt and Sugar Creative Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding for Miamai Design
Brand / Project Name: Miamai Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Digital Design
Location: Turkey
Market Country: Turkey
Market Region: Multiple Regions
Project Category: Fashion
Consumer Packaging Format: Bag, Box
Consumer Substrate / Material: Fabric, Pulp Carton