Packaging Design System for Mano Pizza Al Metro

Goods - Mano Pizza

Mano Pizza is a small Norwegian pizza restaurant chain producing Neapolitan pizza al metro (by the meter). Just like in Italy, the dough is hand stretched and grilled in a gas oven. Mano means hand and the design concept is based on the story – and now meme – of the "Italian hand", the mano a borsa gesture often used for emphasis, and situations it might be used.

By selling the pizzas square and by the metre (and offering boxes at 12.5, 25, 50 and 100 cm), Mano ensures maximum utilization of space in their pink boxes. As Norway has a recycling system for paper and cardboard, the material lends itself to be used many times as a circular product.

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Design Agency Name: Goods
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Design System for Mano Pizza Al Metro
Brand / Project Name: Mano Pizza
External Design Credits: Samuel Nyholm, Illustration
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Norway
Market Country: Norway
Market Region: Europe
Project Category: Fresh Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Board