Stash - Snacks So Good They're Criminal

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Hunger - Stash

Fruit and nut snacks often live in a healthy, wholesome design space with plenty of earthiness but no real edge. By taking the impulse ‘grab and go’ occasions literally, Stash looks to add some attitude to these safe and serious shelves. 

By finding himself in different sticky situations Bazington, Stash’s law-breaking bear, brought to life our proposition: snacks so good, they’re criminal. 

Bright colours and bold text dominate the shelf, while playful secondary assets carry on the criminal theme.

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Design Agency Name: Hunger
Organisation/Project Type: Agency, Non Published Concept Design
Article Title: Stash - Snacks So Good They're Criminal
Brand / Project Name: Stash
External Design Credits: Render Studio (Product Renders)
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Category: Confectionery
Consumer Packaging Format: Sleeve, Pouch