Thai Smile Airway & S&p : Set Tea Party “smile in Wonderland”
Dusadee Lamkijja - THAI Smile Airway & S&P
Special menu set to celebrate the 7th anniversary of THAI Smile Airway.
Ready to serve all passengers traveling with Thai Smile Airway.
All menu create and baked from S&P that is a brand of restaurant and bakery.
Concept design was inspired by the Alice in wonderland tea party, using a line drawing with the number 8,
which means stepping into the 8th year. The number 8 also means the infinity and also the lucky number.
The use of number 8 in the design by using di cut as a bag handle.
Which means the passenger is holding hands with the 8th year of Thai Smile and go together.
Bringing the number 8 to be used together with drawings to be consistent and cute, such as hanging a tea cup.
Use variety colourful pastel colours to convey Europe high tea party.
The appropriate size for pack on board. And convenient use of staff and passengers.
In the set includes a bag, cake box, and tea bag.
Design Agency Name: Dusadee Lamkijja
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: Thai Smile Airway & S&p : Set Tea Party “smile in Wonderland”
Brand / Project Name: THAI Smile Airway & S&P project
External Design Credits: Dusadee Lamkijja / Designer, Chanwut Hothai / Co-Designer, Parama Raiva / Creative Concept
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Multiple Countries
Market Region: Global
Project Category: Bakery
Consumer Packaging Format: Bag, Box, Sachet
Consumer Substrate / Material: Pulp Paper