Visual Branding and Packaging for Dear Teahouse, Vietnam
D4NH - Dear TeaHouse
Dear TeaHouse is Vietnam’s 1st modern concept tea house. We offer urbanites high-quality tea products hand sourced in small batches from selected East Asian origins enclosed in thoughtfully designed ambiance with peaceful and meditative effect.
Dear persona is an innovative, caring, graceful, moderate, humble person who knows that they want and excel at what they do. They value honesty, imagination, thoughtful creation. They are positive and always strive to help others within their means.
They live in a beautiful world where people are kind, considerate and things are thoughtfully created - they themselves are excited by this and trying to make the this beautiful world even better. Their inner beauty and moderate, humble behaviors attract and inspire others to join them in the journey.
Design Agency Name: D4NH
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Visual Branding and Packaging for Dear Teahouse, Vietnam
Brand / Project Name: Dear TeaHouse
External Design Credits: Vu Tuan Anh, illustrator
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Retail Brand Design
Market Country: Vietnam
Market Region: Asia
Project Category: Beverages
Consumer Packaging Format: Bag, Bottle, Box
Consumer Substrate / Material: Glass, Fabric, Pulp Carton, Pulp Paper