Bottle Design for a Woman's Fragrance. Inditex (Zara)

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Lavernia & Cienfuegos - Zara Parfum Intense

This is Zara’s top range of fragrances. We designed a bottle with a rounded-off square cross-section, like the basic range, with a smooth and seamless transition in the meeting of the shoulders with the neck. It has heavy glass characteristic of premium fragrances and painted inner walls, so the bottle appears to have two skins: the exterior one transparent, and the interior one in silver (later versions have been made in other colours such as red, pink, etc.). The lid was designed to form a continuation of the neck, adding a transparent outer cover so it would have the same set of double skins as the body.

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Design Agency Name: Lavernia & Cienfuegos
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Bottle Design for a Woman's Fragrance. Inditex (Zara)
Brand / Project Name: Zara Parfum Intense
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Structural Packaging Design
Location: Spain
Market Country: Multiple Countries
Market Region: Global
Project Category: Fashion
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass