Concept Of Packaging For Bed-linen

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Anna Burlakina - Rabbit Hole

What is a dream? The parallel universe, the fourth dimension or the world of subtle matters, where reality gives way to magic. To fly, walk through walls, see the future, teleport to other realities - nothing is impossible in a dream.

Rabbit Hole is a concept of packaging for bed linen. The main character is the white rabbit from Lewis Carroll's "Alice in Wonderland". The rabbit will serve as a guide to the world of dreams and fantasies, and he can also show the shortest way to the most interesting dreams. He will protect you from the dangers waiting for you along the way as well. Good night, and don't forget to buckle up, your journey begins. 

Idea: Rabbit Hole is your own guide to the fourth dimension of comfort

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Design Agency Name: Anna Burlakina
Organisation/Project Type: Freelance, Non Published Concept Design
Article Title: Concept Of Packaging For Bed-linen
Brand / Project Name: Rabbit Hole
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming
Design Deliverables: Consumer Graphic Packaging Design
Location: Russia
Market Country: Multiple Countries
Market Region: Global
Project Category: Household
Consumer Packaging Format: Box, Case
Consumer Substrate / Material: Plastic