Brand and Packaging "La Mejor"

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 estudiodavinci - "La Mejor Artesanos"

The Best Artisans is a new company that is dedicated to the handmade manufacture of high quality pre-cooked products. Our work in this project has consisted in the creation of the whole new brand strategy, which includes the design of a new corporate identity and also the design and development of the new packagings, which show the potential customer the product's potential, to put the sale in the linear of the mass-market food retailers its two main products: a handmade dough to make homemade breads and pizzas; And its main product: an artisan bread bun stuffed with spanish sausage "chorizo de León".

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Design Agency Name: estudiodavinci
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand & Packaging "La Mejor"
Brand / Project Name: "La Mejor Artesanos" brand and packaging project
External Design Credits: Photographer: Gustavo Serrano 
Production Credits : Printer: El Carmen soluciones de embalaje 
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Retail Brand Design
Location: Spain
Market Country: Spain
Market Region: Europe
Project Category: Frozen Food
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic