Packaging Brand Design for Limited Edition Premium Wine From Moldova
SHUMI LOVE DESIGN (TM) Branding Agency - 5 ELEMENTE
5 ELEMENTE/5 ELEMENTS is a premium segment of aged world-class Moldovan wines; their unique feature is that they are made of 5 grape varieties cultivated in various wine-making regions of Moldova.
The need for restyling has been caused by several factors:
1. the manufacturer has decided to use a conical bottle to increase the product’s status;
2. the manufacturer has acquired the opportunity to paste a complicatedly designed label around the entire circumference of the bottle.
We have been waiting for such an opportunity for long 7 years. After all, the initial concept of 5 ELEMENTE was developed in the distant 2012.
However, due to technical aspects, the manufacturer was unable to implement the suggested concept 100% at that moment. We had to simplify the design reducing the vividness and brightness of the concept’s graphic expressiveness in many respects.
In spite of that, 8 years later, the project was updated to a better, more expressive form. We would like to bring to your attention the updated 5 ELEMENTE in the new implementation of the original concept!
Design Agency Name: SHUMI LOVE DESIGN (TM) Branding Agency
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Brand Design for Limited Edition Premium Wine From Moldova
Brand / Project Name: 5 ELEMENTE
External Design Credits: Designer, brand expert, creative director: Valerii Sumilov
Production Credits : Printer: NovaImprim, Chisinau, Moldova
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System
Market Country: Moldova
Market Region: Europe
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass