Branding for Bay Hotel Singapore
NEIGHBOR - Bay Hotel Brand Identity
Bay Hotel Singapore is a boutique hotel that emphasises simplicity, functionality and modern comforts. The hotel's architecture is characterised by a raw, concrete framework that is juxtaposed distinctively against a verdant forest backdrop.
The hotel's framework inspires its range of communications, especially its bathroom amenities which mimic slabs of concrete that are imprinted with images of the boxes' contents. This simple design element crosses language barriers, eliminating the need to name the contents within. Eco-friendly, cost-effective and charmingly witting, this range of amenities sets the hotel apart from others.
Design Agency Name: NEIGHBOR
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding for Bay Hotel Singapore
Brand / Project Name: Bay Hotel Brand Identity
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice, Corporate Brand World
Design Deliverables: Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Experience, Corporate Graphic Design
Service Brand Deliverables: Clothing/Uniforms, Digital Newsletter, Digital Promotional, Digital Website, Print Ad Campaign, Print Advertising, Print Brochure, Print Promotion, Print Publication, Print Stationery, Signage Exterior, Signage Interior
Market Country: Multiple Countries
Market Region: Asia
Industry Category: Hospitality