Ebranding and Packaging Design for Belgian Beer Adriaen Brouwer
WeWantMore - Rebranding Adriaen Brouwer
The rebranding of Adriaen Brouwer, an organic Belgian beer, was all about redefining what set the beer apart. The answer lied within the initial inspiration for the beer: Adriaen Brouwer himself. The Flemish painter’s work stood out during the Baroque Era because of his ability to capture raw emotions in trivial, but in-the-moment scenes in bars and pubs where people were smoking, fighting, drinking, ...
Capturing the ferocity and expressiveness that characterizes Brouwer’s work & personality, served as the main inspiration for the rebranding of the product. To reinforce the entire story even more, the final design also contains elements dating back to the middle ages like blackletters and heraldic decorative elements. An undeniable reference to the historic roots of the Flemish painter.
Design Agency Name: WeWantMore
Organisation/Project Type: Agency, Published Commercial Design
Article Title: REbranding and Packaging Design for Belgian Beer Adriaen Brouwer
Brand / Project Name: Rebranding Adriaen Brouwer
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Market Country: Belgium
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Wrap
Consumer Substrate / Material: Pulp Carton