Hunger Makes Mighty Gum Fashionable as Well as Functional

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Hunger Craft - Mighty Gum

As its name suggests, US-based Mighty Gum goes way beyond minty fresh breath, delivering a dose of immunity-boosting vitamins with every chew. This handy health hack needed a brand that would separate it from its flavour-fanatical competitors, so they partnered with specialist food branding agency, Hunger.  

By pairing a small but mighty wordmark with organic patterns inspired by immune system cells, Hunger makes Mighty Gum’s Immunity proposition fashionable as well as functional. Packing a punch on-shelf, this stylish brand system allows for future range extensions as well as standing strong by itself. Off pack, the dynamic patterns move and morph to show that Mighty Gum makes you unstoppable.

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Design Agency Name: Hunger Craft
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Hunger Makes Mighty Gum Fashionable as Well as Functional
Brand / Project Name: Mighty Gum
Project Type:
 Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United States America
Market Region: North America
Project Category: Health and Beauty
Consumer Packaging Format: Blister-Pack, Sleeve