Left Field Brewery Branding & Packaging Refresh
CODO Design - Left Field Brewery
Left Field Brewery—named for their love of baseball—is one of Toronto’s most popular breweries. After six years of business, they decided it was time to do some housekeeping. Left Field’s original logo was developed on a shoestring budget with the help of some friends. This approach worked for a while, but pernicious design and layout issues reared their ugly head with every. single. new. release. On a grueling “Rotation Nation” schedule—not to mention constant event promotion and merch design—these problems added up to one big headache.
We flew up to Toronto and worked with Mandie and staff to dive into Left Field’s history and build on what was already working. Ultimately we created a robust new identity system (complete with merch-ready secondary and tertiary icons) and a packaging template that they can manage in-house (heartbreakingly) without having to work with an outside designer.
The work has been well-received, and the new look is helping Left Field grow into the next phase of their revered brewery.
Design Agency Name: CODO Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Left Field Brewery Branding & Packaging Refresh
Brand / Project Name: Left Field Brewery
Production Credits : Can comps by Outshinery
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Location: United States America
Market Country: Canada
Market Region: North America
Project Category: Beer
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal