News: A Look Inside the New Starbucks Reserve Store Experience

This location is the first of the company’s new Reserve store concept, introducing a marketplace-style environment to showcase its premium Starbucks Reserve brand.

The café, located on street level of Starbucks corporate headquarters in Seattle, was created to offer a mingling of public and private. A place where Starbucks partners and visitors can relax in a leather lounge chair near the fireplace, nosh on a piece of focaccia at the counter or enjoy the latest Reserve espresso and a flaky cornetti from Princi.


Christian Davies, vice president creative global design & innovation for Starbucks, wants visitors to feel like they are part of an experience from the moment they cross the threshold and pass through the entry doors. Every detail is deliberate, starting with the pattern on the hand-carved doors – concentric circles borrowed from the art for a Starbucks Reserve coffee card.

 Starbucks partners work in the new Starbucks Reserve store at the Starbucks Support Center in Seattle on Wednesday, February 21, 2018.  (Joshua Trujillo, Starbucks)