Caribou Coffee Rebrand and Packaging by Student
Ashbel Ong - Caribou Coffee: Rebrand
"Student work: The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition."
Design Agency / Designer: Ashbel Ong
Project name: Caribou Coffee: Rebrand
Category: Coffee , Beverage