Caribou Coffee Rebrand and Packaging by Student

Caribou-Coffee-Rebrand-and-Packaging.jpg

Ashbel Ong  - Caribou Coffee: Rebrand

"Student work: The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition."

Caribou-Coffee-Rebrand.gif
Caribou-Coffee-Rebrand-andPackaging.jpg
2fa05851601097.58f405e44d103.jpg
Caribou-Coffee-Rebrand-and-Packaging.jpg
Caribou-Coffee-Rebrand-and-Packaging.jpg

Design Agency / Designer: Ashbel Ong
Project name: Caribou Coffee: Rebrand
Location: Canada
Category: Coffee , Beverage