Posts tagged bcbeer
Packaging Design for Driftwood's Original Gravity Hazy IPA

For Driftwood Brewery’s new Original Gravity Hazy IPA, we used hand-lettered calligraphy, the capital O and G inspired by the “Original Gangsta” graffiti of the late 80s and early 90s. 

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Canadian Milk Stout Named After the First Known Interstellar Object

"Driftwood Brewery’s new Oumuamua Milk Stout is named after the first interstellar object to pass through our solar system."

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Hired Guns Creative - Andina Brewing Company

" For Andina Brewing Company’s can designs we were tasked with expanding their brand world to capture the lushness and vibrancy of the company’s Colombian roots – a unique feature in the BC craft beer market."

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Hired Guns Creative - Arcus Driftwood Brewery

" For Driftwood Brewery's new Arcus Pilsner, named after the Latin word for both an archer’s bow and the arc of the sun, we created a Sun Goddess, firing her golden rays down from the sky."

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Hired Guns Creative - Whitetooth Brewing High Gravity series

" For Whitetooth Brewing Company’s High Gravity series, a high-end lineup of adventurous seasonal beers, we were tasked with creating a new look with the right tone – distinct from the core lineup, while playing to the strength of the Whitetooth brand.

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Hired Guns Creative - Bowen Island Brewing Co.

" For Bowen Island’s full rebrand and redesign, we were tasked with creating a look that speaks to new craft drinkers, while retaining the essence of the brand’s history."

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Hired Guns Creative - The Last Aurochs For Driftwood Brewery

" For Driftwood Brewery’s new Weizenbock, we decided to illustrate an aurochs (an extinct ancestor of modern cattle), putting a spin on the traditional goat illustrations featured on most bocks, while retaining a subliminal connection to the beer style by speaking in a similar design language."

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Hired Guns Creative - Clodhopper for Driftwood Brewery

"For our rebrand of Driftwood Brewery's Clodhopper, a Belgian-style Dubbel with barley grown and malted locally by artisan maltster Mike Doehnel, we decided on a typographic approach with strong familial resemblance to Pilsner Doehnel and Blackstone Porter."

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Hired Guns Creative - Latus Sour Ale

" When through the piercing quiet preyed upon by red-tailed Death, descending as the bloodied sun soars down on its meridian, He pierces, and in piercing makes undone his prey, 'til flesh and blood be carrion, and bone be trophy, carried on to perchèd throne – From Talon unto Talon, thrives Oblivion!

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Hired Guns Creative - Naughty Hildegard Driftwood Brewery

"For our redesign of Driftwood's Naughty Hildegard, an ESB named in honour of Benedictine abbess Hildegard Von Bingen, we decided to focus on her famed discovery of hops as a preservative in beer by using a classic, contemplative pose, reminiscent of religious iconography, and paying special attention to colour design as a way to draw the viewer's attention from Hilde's gaze to her hand."

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Hired Guns Creative - Twenty Pounder Double IPA, Driftwood Brewery

"For the redesign of Driftwood's Twenty Pounder Double IPA, rather than make its namesake 20-pounder cannon the central focus, we decided to announce its presence with a conspicuous absence: a die-cut hole, front and center, blown through our grinning General."

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